Have you heard of the eco gender gap?
Today’s eco-friendly consumer is overwhelmed with choices. Everything from utensils to sanitary products to laundry detergent have a green or eco-conscious alternative. Last year, the Global Consumer Insights Survey reported that 35% of consumers willingly choose sustainable products and this number is only expected to grow. While this is a great step in the right direction for our earth, one thing is immediately noticeable: Eco-friendly products are increasingly marketed to women.
The Eco-Gender Gap,
In the UK, 71% of women report committing to ethical living, contrasted to 59% of men.
This phenom is happening because women are still disproportionately responsible for domestic. Despite living in a progressive society today, a 2018 report by Mintel suggested that women are often the ones still in charge of laundry, cleaning and shopping.
Advertisers run the risk of targeting women specifically in their product packaging, advertisements and branding, and therefore insinuating that caring for the planet is a “woman’s job”. The responsibility of caring for the planet should not fall solely on the shoulders of women
Advertisers run the risk of targeting women specifically in their product packaging, advertisements and branding, and therefore insinuating that caring for the planet is a “woman’s job”. The responsibility of caring for the planet should not fall solely on the shoulders of women.
1. Switching From Plastic to Re-Usable Straws
While paper straws are a great alternative, level up by taking a few minutes to order a metal straw online. These can be kept in your work desk, in your backpack or in a drawer and pulled out when needed. Easy to wash and an easy step in helping reduce your environmental impact.
2. Solid Shampoo Bars
A solid shampoo bar is a simple way to reduce your plastic waste. No plastic bottle, no waste and simple to use. Foamie’s eco-friendly shampoo products are 100% plastic free and when used correctly, save up to 2 plastic bottles per bar. Some food for thought, currently bathrooms in the UK consume 152 thousand tonnes of plastic each year! One small change can make a world of difference.
3. Change Your Commute
A small change can go a long way. Set yourself a goal to commute differently once per week. If you usually drive to work, try taking the tube or train one day per week. If you usually take the bus or tube, try walking somewhere instead. It’s a small step that helps both the environment AND your wallet.
4. Wrap It Up
Re-usable beeswax wraps are a small change to reduce the plastic waste in your kitchen. A product that can quickly be ordered online, these wraps can be used again and again and are a great substitute for single use plastics like cling wrap or tin foil. Handmade in the British Countryside, Beeswax Wrap Co. are a great option for plastic-free shopping.
5. Make it Veg
Everyone has to eat so why not reduce your climate impact through your lunches? Take some inspiration from the BBC with 73 vegetarian recipes. If you’re grabbing lunch near the office or making it at home, challenge yourself to eating choosing 1 vegetarian lunch a week.
At the end of the day, it is on all of us to ensure this burden does not solely fall on the shoulders on women. The eco-gender gap is a problem and it is at no fault to the consumer. Corporations and brands need to recognise the impact their advertising has on the eco movement. We have a moral duty to engage with the every consumer regardless of gender. Despite being less cost effective for eco brands it’s the right thing to do.
We all live on this beautiful planet which means it is EVERYONE’S duty to help out.