World Water Day 2021 is upon us – a day that we here at FOAMIE take very seriously…
We see World Water Day as a celebration of our mission to bring you quality plastic free beauty. With this celebration comes a natural reflection on our journey so far.
It all started with a simple idea: The humble bathroom staples like shampoo and conditioner are familiar, but they’re not very friendly. Filled with highly alkaline chemicals that are harmful to your hair, skin and our environment, damaging the world and the water that we so desperately rely on.
What’s more? These bathroom products come in single use plastic packaging of which over 500 million are thrown away each year in the UK alone. Polluting our lands and waters; destroying habitats and life with every single use plastic bottle, tub and tube.
Beauty companies continue pushing these plastic packaged products, filling our bathrooms as we had no quality alternative.
We decided that’s not good enough. We decided to create FOAMIE.
From our original ‘Syndet’ cleansing bar launched in 2018, FOAMIE has since been on a mission to revolutionise your bathroom routine. We’re “Thinking Outside the Bottle” to bring you plastic free beauty products including shampoos, conditioners, and more!
FOAMIE has evolved from providing a plastic free alternative to your personal plastic free beauty routine. From our Acai Shampoo Bar for Volume to our Exfoliating Body Bar with Apricot Seeds & Shea Butter, FOAMIE is on the cutting-edge of ethical beauty innovation - showering has never felt so good for you and our environment!
Lovingly formulated in the UK by our specialist beauty scientists, FOAMIE perfectly balances natural ingredients with the elegance of German engineering to create a premium beauty experience tailored to your skin, hair and body.
Our FOAMIE plastic free products stand not only as an alternative, but a solution to the carelessness of the beauty industry that has treated us and our environment so poorly for decades!
But Why is this Important to World Water Day?
World Water Day provokes the conversation of what water means to us.
How important is water to your family? How important is water to your community? How important is water to you?
For FOAMIE, water is everything.
This is why we are proud to be at the forefront of the plastic free movement – and it all starts with you in your home (specifically, in your bathroom).
Each FOAMIE product you buy saves around 2 plastic bottles! From our natural ingredients to our signature string packaging, FOAMIE is leading sustainable change.
When you choose FOAMIE, you’re not just choosing quality plastic free beauty products, you’re choosing to be part of the movement towards a better tomorrow.
On World Water Day, and every other day, we’re glad to have you with us.
You've not tried FOAMIE yet? Head to our shop now to find your plastic free beauty routine!