Foamie shampoo bar and travel buddy. Thinking outside the bottle.

About Us

Think Outside The Bottle

Revolutionising the bathroom with reduced plastic solutions that actually work.

The Foamie Team - our story

Our Story

After seeing that today's consumers were no longer excited by the humble bar of soap, a team of beauty enthusiasts came together at FOAMIE to re-invent the once-loved family favourite. By removing the 'soap' and creating a solid cleansing bar - a 'syndet' - the team were able to create a base for all of our products that was perfectly pH-Balanced for your skin and hair. FOAMIE launched in Germany in 2018, and quickly found love from our customers thanks to our striking designs, tongue-in-cheek communication and innovative product design.

We are now on a mission to "Think Outside the Bottle" and re-invent the way you think about your bathroom routine, with planet-friendly solutions that function as you would expect, smell incredible, and leave a lasting effect on your skin and hair.

Learn more about our formulation

Why should we be conscious of our plastic use?

Plastic bottles on the beach

Today we produce around 300 million tonnes of plastic waste every year. That's nearly equivalent to the weight of the entire human population.

Plastic in our oceans, affecting wildlife

60% of that waste has ended up in either a landfill or the natural environment.

More plastic in our oceans than fish by 2050

If current trends continue, our oceans could contain more plastic than fish by 2050.


Even little steps can help to change the world.

"We don't need a handful of people doing zero waste perfectly.

We need millions of people doing it imperfectly.”

- Anne Marie Bonneau